A skincare company that is inspired by Africa's ancient wisdom. We provide luxurious skincare products using a bespoke blend of science and Africa’s most powerful and unique natural ingredients.
THE UGLY SIDE OF BEAUTY
ANIA founders Mehdi and Fern worked for several years on some of the largest skin care brands. Over time it became increasingly clear to them that the skincare industry is in the midst of a deep moral and ethical crisis, as animal testing, synthetic ingredients and confusing proprietary formulas increasingly faced considerable negative publicity and have since solidified consumers’ negative perceptions of chemicals.
By the time he was 10, ANIA co-founder Mehdi had already lived in Morocco, Sudan and Egypt — moving with his family every few years as he followed his father's work with the United Nations in Africa. He spent his childhood absorbing and discovering the beauty of Africa’s nature and learnt about traditional skin care remedies that have been used for centuries. Little did he know that these would one day lead him to the creation of ANIA. When he moved to Singapore in 2012 the contrast in environments left a great impact on how he viewed the world and solidified his belief to never lose sight of his African roots.